MMJ assignment # 2

What:Sneaker Market on the rise
Who: Nike, and consumers around the world
Where:Global
Why:People across the world are going crazy over the newest nike products willing to stay on line for a day to a week waiting on a release of sneakers, and sneakers even going for over 30,000$ as you can see on this link;  Sneaker Link
When: Every month there's a new sneaker coming out being released some years special releases some just regular sneakers.
So what: You might have some old sneakers in the back of your closet without knowing that they might be worth some money or more valuable  than you think.

Texting and driving

               

A man texts I need to quit texting before driving off cliff

A college student named Chance from Texas was texting and driving. He was texting I need to quit texting and driving when his truck flew off of a cliff. After the crash, Chance had a broken neck, a crushed face, a fractured skull, and traumatic brain injuries. Doctors had to bring him back to life three times. Now, 6 months later, he's finally able to talk about what happened. This happened August 2 2012 in Huntsville Alabama. The reasons why it happened because he was not focused on one task and was texting while driving.  

I’m sure we all can relate to this article because here in New York there have been similar accidents like this one. I really find this interesting that In Alabama someone can almost kill themselves and or others by texting and driving, and only have to pay a $25 fine. But here in New York you get 5 points on your license and a $150 fine plus a $50 surcharge a total of $200.   

                                                                                                                                                                                                                                                                           

Pepsi at the Super Bowl

The first cold weather, open air stadium Super Bowl will be played at MetLife Stadium in East Rutherford, New Jersey this February. This has been dubbed the first mass transit Super Bowl, with many fans traveling from New York City to the stadium via the NJ Transit. In response to this, PepsiCo has spent 1.1 million dollars to advertise in New Jersey stations, with the contract expiring February 3rd, 2014, the day after the Super Bowl.

WHO: PepsiCo/NJ Transit/NFL

WHAT: Spending 1.1 Million Dollars in Advertising

WHEN: Leading up the Super Bowl (potentially in the playoffs) through February 3rd, 2014

WHERE: Mass transit stations en route to MetLife Stadium

WHY: The Super Bowl is the biggest sporting event year after year. This is a great advertising opportunity for PepsiCo

SO WHAT: People that enjoy soda and football will care about this


http://www.nj.com/news/index.ssf/2013/09/super_cola_xlviii_pepsi_pays_nj_transit_11_m_to_adorn_stations_trains_with_advertising.html

Assignment #2

Last Sunday the Emmys were filled with surprises and upsets. Everyone knows the results of the Emmys but how does the academy decide who will be nominated and receive these awards. The process is so convoluted that many members of the industry don't even understand how it works. Fans often don't understand how a favorite show could not win the award they think they deserve.  This story would explore how Emmy voting is conducted to learn how these upsets happen. 

Who: The Academy of Arts and Science 

What: How Emmy voting works.

Where: Hollywood

When: Sunday, September 22, 2013

Why: To better understand how these actors and directors are recognized for their work.

So what: The fans may want to know how the awards are decided especially when a they were rooting for a specific show to win.

The Rules for Voting

An Explanation of the Process

The Voting Timeline

What the hell is "The League of Legends"???

So a few years ago a friend of mine sent me a link to a new computer game that was just coming out called "League of Legends". It's a multi-player game where two teams of five players square off against each other on map with several towers defending a pair bases. The objective is to destroy these towers and ultimately destroy the enemy base while your opponent tries to do the same to you.

Now recently This game has become extremely popular with gamers and highly competitive, playing in the quarter final and beyond gets you access to a 5 million dollar pot. The League of legends world championships are happening in L.A. at the moment, with the semi finals this Friday and Saturday and the finals next Friday.

The championship series is being streamed online, on youtube, twitch.tv, A video game streaming website and several others and its being run like it were any other major sports broadcast, with analysts, commentators and announcers to cover the matches in real time. but it wasn't like this a few years ago when it was first coming on to the scene.

I want to take a look at how the rise of league of legends has changed the way its been covered and how its going to change how other esports are covered, and even how its drawing in viewers who aren't even specifically gamers.

MMJ Assignment #2

What: Austrailian tent trainer shoes make the fashion list
Who created it: Australian design firm sibling
Who is it for: It is created for all consumers, but it most likely benefits those consumers who enjoy outdoor activites, specifically for those who enjoy camping sites.
Where: Australia
Why: The shoes are built as a walking shelter (hi-top running shoes with an attached tent) that expands out around the human body, which relies on it for a supporting structure. It works for picnics and 'lie-down' occasions so that instead of carrying a heavy bag tent, your shoes and body can instantly provide you that comfort zone and satisfaction.
So what: Although this fashionista innovative design is not the most fine-drawn thing out there, its walking shelter helps you settle down the way you want to and hey, some people like and long to become hidden to the world so that they could be at peace. What other way to accomplish that than with these tent trainers?!

The Potential of Ayahuasca

The Potential of Ayahuasca

What – Ayahuasca. A brew made in the Amazon, whose active ingredient is Dimethyltryptamine (DMT), which is used for healing and cleansing the mind, body, and spirit. Also known as the Vine of Souls and Vine of Death. DMT is the most potent psychedelic that we know of and is found virtually everywhere in nature, at least in trace amounts.

Who – People interested in psychedelics, altered states of consciousness, and alternative forms of therapy/rehabilitation. Ayahuasca is not recreational. 

Where – Amazon, South America. Around the world.

When – Now. Past, Present, Future.

Why – Ayahuasca has been being used in the Amazon for thousands of years as a healing agent used for cleansing, self-discovery, and transformation. 

So What – If this could be accessible here in the US, and be used in responsible way, ayahuasca has the potential to help addicts overcome their addiction, help people to resolve and come to terms with past trauma, and help people to work on bettering themselves as humans beings. 

Article on ayahusca and drug rehabilitation in Canada 

Graham Hancock discusses the effects of ayahuasca

Female bodybuilding

Over the two years once thing I noticed that has become very popular is female bodybuilding. Recently I have seen many girls my age compete in bodybuilding competitions. Fitness has almost become a " trend" to some people. At first I was skeptical about girls who trained for those competitions but after doing research and speaking to girls about it my outlook has changed. Some people think women should not lift and train like a man but after listening to these women speak about their goals they have achieved I understand why it has become so popular.

What's all this about a shutdown?!

What: The possible Government shutdown
Who: Congress
Where: Washington DC
When: As we speak
Why: There are ongoing debates about this new Obamacare bill that has much of the country and congress divided.
So what: A government shutdown isn't exactally the best thing to happen for the government. Just think about it, when you hear the words "government shutdown", it doesnt sound like a good thing. Now although it hasn't offically happened yet, it could happen in less than a week (as soon as september 30th to be exact). It seems that these days the american people as well as congress are more divided on many issues than ever before. This is actually very bad in reality because other nations such as syria may think that we are in a state of dissaray and can be an easy target.

source
http://www.washingtonpost.com/blogs/wonkblog/wp/2013/09/24/everything-you-need-to-know-about-a-government-shutdown/

MMJ ASSIGNMENT # 2

What: Scientists Build first nanotube computer
Who: Anyone who likes electronics
When: September
Where: Stanford University
Why: Improved technology built from carbon nanotube transistors.
So What: All electronics can become smaller, faster, and more powerful. If perfected, this would allow a computer to work faster, and with smaller components and with about one-tenth energy.

http://online.wsj.com/article/SB10001424052702304795804579097201829598522.html

Spray-on Fabric Revolution

Who? Fabrican

What? Spray-on fabric technology that can instantly make clothing, bandages, furniture, etc.

When? Invented in 2000

Where? Invented in London

Why? Originally for fashion purposes, but with minor tinkering could revolutionize the 21st Century

So What? Since the fabric comes straight from a can, its sterile and could be a medical marvel. Spray furniture that isn't flammable. Seemingly inexpensive. Could clean up oil spills. Possibilities are endless

The Affordable Care Act

What: Obamacare (The Affordable Care Act) and how it affects everyday life for average Americans

Who: US Senate

When: October

Where: US Capitol

Why: AFA will implement universal health care throughout the US
So What: This literally affects every person living in the United States.  will their premiums go up?  will they be able to keep their own doctors?  What is the overall cost to the tax payer?  What will be the reaction to this legislation?

http://www.politico.com/story/2013/09/senate-spending-bill-vote-97335.html?hp=l1

Instagram.. the New Fashion Frontier

Ruth La Fuerla’s article in the New York Times examines how the social media app, Instagram, has become a staple in the Fashion Week tradition. La Fuerla speaks candidly about how the app has affected and contributed to not only New York Fashion Week but also the world of fashion at large.

Incase you’ve been living under a rock, Instagram is a platform much like Twitter in which a person can showcase their lives through pictures. Acquired by Facebook nearly a year ago, it has now become the world’s most used social app, gaining a measurable edge over YouTube, Pinterest, Tumblr and even its parent company.  The fashion industry has used that fact as a way to market themselves in a way they never had before. Naturally, the fashion industry and its designers have always had creative control but with the help of Instagram, they can now use it as an image bank, a research tool, a showcase for their wares and now, most compellingly, a route into consumers’ heads. Designer Jason Wu is a self-professed Instagram addict. He says “Imagery is such a big part of how we get inspired,”.

   

Kate Seward:12 a.m., Friday #Streetstyle outside the @HONORWoman show. #nyfw #nytfashion @Hipstamatic #hipstamatic

In the broadest sense, Instagram functions as a crowd-friendly extension of the traditional trunk show, in which clients could order variations on a design. The newspaper demonstrated its point by using the print format to inform readers of the influence Instagram has given to designers and its counterparts. Instead of video or audio, the journalist takes advantage of the fact that they are writing about a picture app and uses pictures to drive her points home.

Innovation is the motto for London Fashion Week

              

Don't you just love getting an inside scoop of what’s “in” and what’s “out” of the season?. For all you fashionistas out there, although September is coming to an end, it is still here! This is by far, the most important month for fashion week because last week, you did not only see New York, London, Milan, and Paris showcase the spring and summer fashion collections, but you, my fashionista friend hopefully became part of this adrenaline. Aside from New York, Milan, and Paris, London is also known for its fashion phenomenon so for all you Londoners out there, the excitement for London Fashion Week (LFW) must have been "a good girl gone bad" experience, right?! Certainly, LFW always gives its best in British fashion, but every year, the British FashionCouncil (BFC) is on a mission to continue improving this admiring reputation. Overall, they want to create a unique experience that allows customers and fans to become part of global fashion trends.

Innovation is essential to promote success within an industry, particularly the fashion industry. According to a BBC news article, the Chief executive of the BFC, Caroline Rush informs the audience that for the first time this year, they gathered with Oxford Street along with countless flags to celebrate the fashion streets. Of course, with London’s eclectic design continuing to rise, they extended LFW to London Fashion Weekend and invited Londoners to expose their unique fashion styles. As we all know, the social media played and continues playing a significant role to LFW because the blogging, the Twitter feeds, the Instagram pictures, hashtags, and videos promoted such enthusiasm and it was the main thing that was talked about during that week.

During early February of this year, British multinational fashion brands such as, Topshop fulfilled LFW's goal of providing us with an innovative experience first. Aside from September, February is also considered an important month in fashion week because it showcases the fall and winter collections of the season. For this year, it showcased the 2013 fall and winter fashion celebration.

The fashion news article, Topshop Partners with Google for LFW Show uses three multimedia components, which include print, video, and interactive elements to address the innovation behind LFW.  Overall, the print section focuses on Google’s innovative and accessible creation with Topshop that introduces a “state-of-the-art” camera also known as a model camera, which gives us the opportunity to watch the 2013 fall and winter collection and other upcoming collections from either a model or make-up artist’s perspective. This section also includes a quote from the Google+ global marketing director, Marvin Chow who informs the audience about how excited he is of bringing this experience to fans. Chow acknowledges that partnering with Topshop brings the best of both worlds because with the Google technology and the help of the models and designers, they are able to create an unimaginable experience.

The print section informs us of who wears the model camera, how is it worn, and where is it set. In addition, it emphasizes the innovative process behind this experience by allowing people to not only watch the live catwalk fixtures on Topshop’s YouTube channel, but on Google+ page too. As any other innovative creation, the last part of the print section reveals that it is an economic benefit for both enterprises. An app called a “be the buyer app” allows all customers and fans to create their own fashion closet based on the catwalk collection. In addition, there is a “Google be the create” app video chat that gives a backstage view and provides a question and answer from the designers and its team.

The video section includes a catchy song called “Shake, Shake, Shake” by Bronze Radio Return, which to a great extent, promotes an unprecedented bliss to the video. A song that catches our attention is necessary to invite us in to this Google+ and Topshop community experience. Unlike the print section, Topshop reveals their extraordinary reputation for having 2 million live runway views in 100 countries. In addition, it shows us where the innovative home for LFW is located and how the model cam works. It also gives us directions on how to access the Topshop’s Inside-Out bloggers’ website so that we can encounter up-to-date blogs. On the website, the spring and summer collection is revealed along with the “designer themed deck chairs and chirp lined garden areas where guests are able to pickup [everything that is going on].”  You can also come across the 2014 spring and summer catwalk of last week's premier.

It is interesting to see that in just two minutes, the video reveals most of the 2013 fall and winter collection. More importantly, it shows the audience how to win tickets to see live upcoming runway shows, gives an insight of the G+ photo booth on Oxford Street, and access to watch celebrities, fashion editors, and bloggers on G+.

The interactive section provides the audience with a Twitter, Facebook, Google+, and comment section that allows fans to share it. While exploring the fashion news article, there were only three comments. One comment included information on the LFW after party, who hosted it, the price of the cocktail tickets, and what it included. As I kept exploring, I noticed that there was not an email section, which to some extent, impacts its social media aspect.

Overall, the print section gives the audience links and access to the Topshop’s website and their goal as a company, the LFW extravaganza, and the names of famously Topshop models such as, Cara Delevingne, Jouran Dunn, and Rosie Tapner. Although not in its entirety, it also provides the outline of Topshop and Google’s innovative process.

    

"A Joke is like a Bonus Check"

          

Everybody loves the class clown. This society is full of class clowns getting more respect and popularity than the hard working students. Advertisers get paid for coming up with snappy jokes to buy the attention of a mass audience. It could be a unhealthy snack or a produce that stretches the truth but if the commercial is funny someone will buy. But what about in an office of health insurance, or a firm, is having a sense of humor good?   According to Sue Shellenbarger in the Wall Street Journal, having a sense of humor could possibly lead to a good career. In her article "Secrets of Effective Office Humor" she explained her studies about humor in the office using different media to demonstrate her point.  

She opened the print of her story with Margot Carmichael Lester, the owner of "The Word Factory". By beginning with Lester admitting that she would most likely hire someone with a sense of humor, this quote gives solid evidence that all the stiff uptight hard workers like myself need to learn to loosen up during interviews. I have gone through several group interviews for jobs and internships practicing what I am going to say while watching the happy, smily jokers get a faster connection with the boss. So I could agree that everybody loves a class clown.  

There are positive effects and negative effects. The rest of the printed piece supported her topic as well as expanded the dangers of making jokes at the wrong time in the office, for this she used another life experience. Fred Kilbourne is known for making jokes but he recalls a moment when he made a joke at a time that was too serious and was confronted about it.

The printed part of her article had all the major details from her study, using personal experiences. The point that drove it home to me was the statement from Paul Spiegelman expressing that humor within the office strengthens loyalty and productivity which is needed in a business corporation. Shellenbarger used print to elaborate on her research taking quotes from credible people who used humor to ease the stress at work, but it was the pictures that brought out the article. 

  

Throughout her printed form of the article there were pictures of improv classes. There, you see people laughing and interacting. This is what made her article interesting as I read it. One of the best pictures is the first picture of Brett Cromwell, who is in a leadership-development program at a medical-device firm, attending an improv class. He looks humorous with his arms up like he is acting out a scary scene. This picture demonstrates the craft of the art of humor and made me want to read more into her article.


Another picture showed was the yoga teacher Jill Braverman laughing and engaging with her Improv Boston class. She looks calm and relaxed and had a smile that made me feel like I could relate to her.

Towards the end of the article was the audio which was about six minutes. In the audio, Shellenbarger was being interview by radio spokesman of "What’s News," Gordon Deal. Her voice was smooth and sweet which gave me the impression that she was honest and genuine. During the interview she did not say too much outside of what she has written, which gives more emphasis to the print. Her point that "laughing activates the same regions of the brain as getting a bonus check" gives the importance of having a good since of humor in a stiff serious place like in the office. The audio also complemented her article by making me relate to her not only as a writer but as a person. Hearing her voice made her more believable than black letters of the screen. I could hear the emotion in her voice as well as sense her personality. The audio was more effective than the video because it allowed me to see more with my mind’s eye of what type of person Sue Shellenbrger could be. To me she seems like a nice, family loving and caring person which grows my trust to take her points in the article and apply it in my life. A person could read a well written article but without a connection between the reader and writer it is not influential.

 

Personally, I am a uptight individual. I have to have my work done before a certain time. This article helped me to see that I could use a little time to goof off. I have problems relaxing even around the house, but to know that a laugh simulates the brain the same way as a bonus check, helped me to see life is more than working for success. We all could take a lesson from the class clowns, to keep good relationships with people at work, family and friends and keep a smile on their face. 

 

Classy or Trashy.. Miley Cyrus VMA performance

The article I choose to discuss was Miley Cyrus's wild VMA performance. It has been almost a month now and fans are still raving about the scandalous performance the young star put it.  Most people found Miley's performance to be " hyper-sexualized". Miley performed her new single " We can't stop"... she sure did not stop grabbing her crotch during the performance. Miley also wore very little clothing. For her performance she wore a nude bra and booty shorts that barely covered.. it was very distasteful.

I think everyone was shocked by her performance and was not expecting something so raunchy. " Miley, if you're determined to be a train wreck, please let your passengers get off first ( the kids who idolized you as " Hannah Montana") Someone, anyone, please make her stop". I don't think the world is ready for Miley's new edgy persona.  

What I found most interesting was that Miley did not think there was anything wrong with her performance. When you are in the spotlight you want to get viewers attention and be outrageous. I don't think the VMA's has seen anything this crazy since 2003 when Britney Spears and Madonna made history by sharing a kiss during their performance. When asked about her performance Miss Cyrus stated, "What's amazing is I think now, we're three days later and people are still talking about it. They're over thinking it," she says. "You're thinking about it more than I thought about it when I did it. Like, I didn't even think about it 'cause that's just me. Miley claims before her and artist Robin Thicke went on stage they knew they were about to make history. 

Taylor Swift's reaction was priceless..

I thought Miley's performance was outrageous and distasteful but I understand why she did it. She wanted to make history and be talked about and thats exactly what she wanted. She is getting the publicity she wants. Her choice of outfit and dance moves could have been more pleasing to the eye. The new Miley is here to stay, goodbye Hannah Montana!

MMJ assignment # 1

Waka Flocka says they were never family  only protecting his mother's investments. In this interview you can see that power 105.1 use's print and video to really show the true emotions of how the rapper feels towards gucci mane. 
In the website you can see how they use a multimedia mindset to express and show different angles of the story. They allow the audience to response on a comment section right under the video so they may speak on their opinions. Other than that they give a brief description next to a photo of the interview to describe what the viewer is about to see. It briefly speaks on what the rapper "Waka Flocka"  speaks on and questions the power105.1 breakfast club staff is about to ask.

Four Kids died in car crash on Sprain Brook Parkway

           The article that it picked was about a car crash that happened on the Sprain Brook Parkway where four kids died when the car blew up into flames on September 1 2013. Some of the different types of media that I found were print, video, audio and interactive.  

 The strengths of print are that you can have it and hold it in your hands. After I read the article I did find out that it had a lot more detail in it. I then was actually able to find out who the driver was and also they told me their specific age of the driver and kids in the car. 

The Video was more eye opening to me because I was able to see the car after the accident happened and it was very devastating to see how badly the car was crushed and burned into flames. By watching the video it really proved to others that speeding can kill because there is less time to react and the impact is greater.   

The article also had an audio file in it, but I did not like it in this article because it had nothing to do with the story.  Normally audio can be nice, so you can multitask while listening to the audio. But this audio was not good because it was not a part of the story that the article was about. I would have changed the audio to make sure that it fit with the story, so that people can multitask and listen to the story if they want to.   

The strengths of interactive are important because people are able to give their opinion about the story. They can share their sadness to the family and hopefully others can read their comments and learn about this experience. But in this article on this webpage, the story did not have a comment section. This is important to have, because as I saw other WebPages that had comments sections in the article. I saw how some comments opened everyone’s mind and helped everyone understand how important it is not to speed and to make sure you are not a distracted driver.  

Lastly I though this article was really good but there are some things that I would add and change.  One thing that I would add is a comment section. This is important to have, so people can participate and interact with the article. Also in this article the audio I would change. I would make it so that the listener can hear the story.  This is important because some people are better listeners than readers. Some people would understand the story better if you had an audio in it.     

FED Chair Up for Grabs

Scanning through the political blogisphere, I stumbled upon a great Politico article regarding the upcoming appointment of the new chair of the United States Federal Reserve.  The content of the article, easily the best and most important part, pinpoints a list of candidates who are in the running to fill the seat.  Missing from said list is former Treasury Secretary Larry Summers, the architect of the financial deregulation of the derivative market in the early 2000s.  Liberals have long been crying the praises of current Vice Chairwoman Janet Yelen as the prohibitive favorite and it appears she will be most likely to get the nod.  Yelen, along with a personal hero of mine Elizabeth Warren, have a long history of pro-regulation policy.  The culture of deregulation that was started as far back as the Reagan administration, and culminating in the Clinton administration, is almost fully responsible for the financial crisis that ravaged our economy in 2008.  Lets just say Glass-Steagall is the most important piece of legislation to ever be overturned in our Nation's history.

To augment the actual content of the article, Politico provides nice interactive features allowing you to broadcast this article to all of your friends via social media.  The instant visual appeal to me isnt there, but I dont read articles for the visual appeal, I read them for the meat and potatoes, so that didnt bother me.  However, even for one who doesnt enjoy the bells and whistles of internet articles like me, the interspersed related articles was truly a nice touch.  In between every few paragraphs, politico provides links to stories with similar content, and a litany of blogs.  I highly recommend using politico for all those political junkies out there, not just for the aesthetics, but for the actual content of their message, which to me is most important.

Vice Enlightens Us On The Sins Of Gold Mining In Romania

While exploring Vice's website the other day I came across an article which caught my eye titled “Romanian Protesters Still Don’t Want Gold Companies To Blow Up Their Mountains” by Ioana Moldoveanu. The article is about a gold mining company that blows up mountains using cyanide and has had ties to "corpse trafficking" in its past endeavors.  

The article tells us about how many Romanians are protesting the Rosia Montana Gold Company (RMGC), which wants to blow up a few mountains to extract gold. In the process not only would the company be doing considerable damage to the environment but entire communities would need to be relocated. The RGMC is using a method of mining which involves using cyanide to extract gold from the ore that will create "214 million cubic meters of toxic cyanide waste". Hearing about cyanide in conjunction with blowing up mountains does not seem like the best idea to me. It sounds crazy, and all in the name of making some money. The extent to which some people really just don't care about the well being of others, and especially the only planet that we have to live on, has always left me with a feeling of confusion and awe.

Using a photo gallery and youtube video, which portrays the protests in Bucharest that consist of over 15,000 people flooding the streets, we can see exactly what is occurring in Romania through a first person view. It's also quite apparent that mass amounts of people do not want this mining operation to happen. Romanians are protesting a bill which, if passed, will give the RMGC the go-ahead to start blowing up mountains and extracting gold. You can check out their reasons for protesting the bill, as well as information about the area of Rosia Montana, here.

I really like how the author embedded links throughout the article that allow me to explore other aspects of the situation. In one such link, which really caught my attention, we are given insight into the tactics this company has previously used to achieve its goals. Vice did an article a few months before detailing how RMGC has been paying off families to move their loved ones corpses out of their current graves and move them elsewhere so that they can mine the land underneath. I am highly skeptical towards any company that is associated with "corpse trafficking".

From what I have gathered through reading this article and its various links, the RGMC seems to essentially be a corpse-trafficking, mountain destroying, and life ruining entity. If these words were associated with a human being we would deem them dangerous and psychotic and would probably have them arrested. However, it is an interesting topic and definitely worth the read.

Obama Talks Economy

    This multimedia article uses video, print, and interactive features to successfully tell the story of President Obama, using the anniversary of the collapse of Lehman Brothers, to emphasize economic recovery. It has been five years since this turning point in our economy and the president often comes under fire for the slow rebuilding process. This article uses its interactive elements to allow citizens to weigh in on how they feel about President Obama trying to prove he has actually improved the economy as promised.

    The original Huffington Post article explains in depth how the president has been trying to rebuild since he took office in 2008. The same year the global financial services firm Lehman Brothers filed for bankruptcy. This was a major hit to, not only the American economy, but the global economy as well. The pressure for the president to stabilize our economic situation is what makes it necessary for him use this anniversary to show off his accomplishments. 

   The article quotes the president explaining how his policies have stabilized the situation and created jobs, but then continues to cite specific instances, where he hasn’t cooperated with congress to improve the situation. This makes the article seem objective, which is necessary as the comment section allows for enough personal opinion. Some of the negatives I found were the placement of the comment section, which is at the very bottom of the page, bellow ads for other unrelated articles. This causes a disconnect between the article and the feedback readers are giving. The comments are endlessly interesting because you get thousands of first hand perspectives which is important to a story about the economy. Many showed disapproval of the presidents policies, where others support him emphatically. Over all, the article is a good example of many medias being used to tell one story. 

A CBS Report via YouTube.

Roll Tide drowns Johnny Football

     Saturday afternoon, Twitter was blowing up when Johnny Football went up against a number 1 Alabama team. I then decided to check the game out and witness the greatness of both schools dueling for the headlines. The game itself was exciting and high scoring which made for a memorable bout between the two powerhouse schools. When I went on espn.com to screw around on my fantasy team, the headline story was No. 1 Alabama beats Johnny Manziel, No. 6 Texas A&M, I decided to check the article out, to watch the recap video, but I was fairly impressed by the whole piece all together. 

    This article encompasses the elements of print, video, and interactivity. When you first click on the link you are automatically able to see the score of the game and the highlight video if you scroll down slightly. Hovering over the video are options to see comments, box scores, play by plays, videos, pictures, and drives. You also have the option to share the article to your Twitter followers and Facebook friends. The print featured in the article is under the video and the video playlist.

     I think that the video is the corner stone of this article, without it, it would be somewhat dull and uninteresting. For sports articles especially the video has to be well made and front and center to give the reader what they want. After the highlight video the article does a good job of setting up the next video on the video playlist, and it’s good that it doesn’t start automatically like other sites. The commentator of the highlight video was really enthusiastic and knowledgeable which made the video more engaging and exciting to watch even though it’s just a highlight video the guy commentating sounds as if it were a live game. The fact that under the video the journalist does a good job of writing an engaging piece adding links to every player he mentions really gives the reader insight if they aren’t familiar with the college teams. On right the side of the article as you read down it shows you literally every stat of the game, researcher notes and scoring summary which is very informative if you missed the game. As you scroll down the page, the bar on top of the page called the “Game HQ” scrolls down with the reader, this bar informs you about the scores of other college games going on so you don’t lose sight.

     This article is pretty well made but there are a few things I would like to change.  The fact that the video playlist has virtually unnecessary videos after the first two videos, since the game is over why would I want to watch the preview of the game and what analyst think the result is going to be. Another thing that I would change is in the print section. Enveloped in the print are little boxes and preview a similar story and have a picture so it’s distracting if you are trying to read the article itself. At the end of the article there are 3^rd party sponsored links, but not necessarily for other sports stories but for Hollywood articles, like If I’m reading an article about college football why would I care what Kate Middleton looks like. I would also change the fact that the discussion boards are on a separate page, I would slap the discussion board on the bottom of the article since it looked bare anyway, I feel like most websites do this where they add a comment section below to cap off the article with other peoples beliefs and opinions, and I know I have been accustomed to reading some of the comments just to see if people agree with me or just to witness the pure idiocracy.

IS SCHOOL CATCHING UP WITH CULTURE?

I thought all elements that were assigned to observe worked well in this article. Former Mayor of San Francisco and presently Lt. Governor of California, Gavin Newsom engaged in a debate regarding higher-education reform. I believe this online piece worked well, because in the past there were many issues that I disagreed with - then Mayor Newsom on. But I liked the stance he is taking regarding this issue. 

I thought Lt. Governor Newsome made a strong and persuasive case for this issue (higher-education reform).  My past judgments notwithstanding, I side with his argument to make higher-education more individualized and add elements of technology to coincide with the resonation of a new generation. This point was was delineated in the video.   

I also believe that his acknowledgment of the overwhelming amount of smaller junior colleges is not an economic advantage to our society or workforce. It puts a burden on the tax payers and does little to enhance the job market. 

It is also my opinion that the text in the article complimented the video. It stated certain and moreover interesting things that were not presented in the video itself. It also elaborated on issues and positions held by Lt. Governor Newsome, not entailed in the video.

By both watching the video and reading the text/article I had a solid understanding of the subject-matter. Had I just seen the video or only read the article, my knowledge of the subject would have been mitigated.

I skimmed the comments and read some in total. This was a new exercise for me, as I do not usually post or read the comments. I am glad I took the time to do this, as it informed me how engaged people are in this subject and most likely others.

This was a good example of how to incorporate three different elements into one topic and make it a comprehensive and technically up-to-date online article. It illustrated that all elements of the piece have to be done well. There was a continuity to this article. I think that is what made it work so well. If the article is poorly written and the video is good, you exit the site with a bad taste in your mouth. Likewise the other way around, if the article is tremendous and the video is subpar than the reader exits with a negative impression. Not so in this case, to my delight. 

Music Discovery: Lorde

When hearing new music I like to brush up on who the artist is and what they have to offer. I like to look for articles that say a little about them, what their influences are, and what other music they have out. This article that I came across is on the website of Interview magazine and is based on the new artist known as Lorde. It contains three media components: print, video, and interactive.

            In print, Lorde is introduced, you get her background, where she is from, what she is like, and what interested her in getting into music. I enjoy reading, so print to me seems more intimate, I find that people tend to be a little more honest on paper than in front of someone or on camera. If you really think about it, reports of someone sharing something personal is usually more when it is being written or typed, never really face to face. You get a sense of her personality more so than her look, which I find to be nice in a time where I feel most people enjoy the visual perspective. They also share the names of her songs and album, which helps if you are interested in finding her actual music.

The article also has her music video up for the song she is most known for, which is Royals. It provides the visuals of what most viewers are looking for. Not only do you get to hear her music but you also get to see her. It sets a tone for how her music is supposed to come across, and gives you a sense of what will be in store if you continue to tune in with her. I didn’t really care for the video as a whole myself, but I do like the camera quality and the way she looks.

You can share this page on multiple media sites. It also allows you to comment, as well as follow the source of the article. I also noticed that at the end of the page, there is a link to Lorde’s own website where you can listen to her Ep. If you are interested in reading other articles about music, there are several linking pages to other artists or events that have been covered by the magazine.

I find all components being helpful, the only thing I would change would be to provide another song that isn’t as common, and if they had links to other artists that were similar to Lorde. I do believe that this article had everything that a viewer would need to get to know an artist. They even provide a picture of her at the top of the page. I also like that the ads are very minimal, and actually flow with the website itself. I even feel that the media icons being placed throughout the article is a smart way to entice the viewer to want to follow and share what they have just read.

MMJ ASSIGNMENT #1

        On the morning of september 19 2013 there was 9-1-1 call to the yonkers police department, the call was a distraught man who attempted to kill himself by shooting himself and trapped himself in his home.
       
      This multimedia article uses video and print which allows us to get a full grip on the story. the video shows us the setting of the scene and peoples emotions. The video also gives a insight on the yonkers police departments leads and what exactly is going on. Another reason this article was good was because it was able to be spread around easier. News 12 since they have facebook and twitter they give you the courtesy to get the news first and spread it easily.

     However the depth of the article is very narrow and not very informational. What really got my attention is the eyewitness accounts posted and the comments, because many people give there insight. In fact the first time i checked out this article i saw my aunt which proves how many people actually give there point of view.

     Also on televison news 12 the reporters were constantly telling us all the information. however because this was on live televison i was not able to put the live broadcast on this blog. It was covered alot and enjoy television more then print and radio for my news. this is why i enjoyed and liked the way it was broadcasted.