Ruth La Fuerla’s
article in the New York Times examines how the social media app, Instagram, has
become a staple in the Fashion Week tradition. La Fuerla speaks candidly about
how the app has affected and contributed to not only New York Fashion Week but
also the world of fashion at large.
Incase you’ve been
living under a rock, Instagram is a platform much like Twitter in which a
person can showcase their lives through pictures. Acquired by Facebook nearly a
year ago, it has now become the world’s most used social app, gaining a
measurable edge over YouTube, Pinterest, Tumblr and even its parent
company. The fashion industry has
used that fact as a way to market themselves in a way they never had before.
Naturally, the fashion industry and its designers have always had creative
control but with the help of Instagram, they can now use it as an image bank, a
research tool, a showcase for their wares and now, most compellingly, a route
into consumers’ heads. Designer Jason Wu is a self-professed Instagram addict.
He says “Imagery is such a big part of how we get inspired,”.
Kate Seward:12 a.m., Friday #Streetstyle outside the @HONORWoman show. #nyfw #nytfashion @Hipstamatic #hipstamatic
In the broadest
sense, Instagram functions as a crowd-friendly extension of the traditional
trunk show, in which clients could order variations on a design. The newspaper demonstrated
its point by using the print format to inform readers of the
influence Instagram has given to designers and its counterparts. Instead of
video or audio, the journalist takes advantage of the fact that they are
writing about a picture app and uses pictures to drive her points home.
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